October 5, 2015 by Steen Houman
The motto of IFF (international Floorball Federation) is
One World – One Ball
To this you could ad one name
Floorball is in the need of branding the sport and the name globally.
But is it really that important to have the same name for the sport?
I found this intereresting map, it shows what football is called all over the world
As you will could see, the sport have several names, so maybe we just need to work on branding the names that is working in each nation, and keep the motto
One World One Ball